https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/Five_routes_to_more_innovative_problem_solving_3074
The flexons approach
Finding innovative solutions is hard. Precedent and experience push us toward
familiar ways of seeing things, which can be inadequate for the truly tough
challenges that confront senior leaders. After all, if a problem can be solved
before it escalates to the C-suite, it typically is. Yet we know that teams of
smart people from different backgrounds are more likely to come up with fresh
ideas more quickly than individuals or like-minded groups do.2 When a diverse range of
experts—game theorists to economists to psychologists—interact, their approach
to problems is different from those that individuals use. The solution space
becomes broader, increasing the chance that a more innovative answer will be
found.
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