In '88 the Jordan III changed *everything*
— Rob Petrozzo (@robpetrozzo) January 9, 2020
We can thank it for:
• Lifestyle as a Product
• Brandless Branding
• Viral Product Launches
• Flash Sales
• Retro Aesthetic
• Non-Obvious Product Market Fit
Its why Lebron will always be #2
+it saved Nike
Heres how
1/Thread pic.twitter.com/H22eNTbH79
from Twitter https://twitter.com/robpetrozzo
January 09, 2020 at 10:25AM
via IFTTT
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