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I wrote about Will and Jada Pinkett Smith because they got this game figured out:

• use social media to build audience
• create big-budget IP from social media hits
• sell audience a suite of products

It's the game everyone tries but few can master.

Here's how they did it. pic.twitter.com/i3zzxoSK2Q

— Dan Runcie (@RuncieDan) April 6, 2021

from Twitter https://twitter.com/RuncieDan

April 05, 2021 at 06:09PM
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