Steve Jobs believed unboxing could be “like theatre”. And great packaging is one of Apple’s main marketing principle. Apple designs its boxes with a deep understanding of human psychology (and it is why you don’t throw them away). I wrote about it here: https://t.co/ZLm2GILMjW
— Trung Phan (@TrungTPhan) Jul 24, 2022
from Twitter https://twitter.com/TrungTPhan
July 24, 2022 at 08:29AM
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