Most companies vastly underinvest in “owned” & “earned” and rationalize the hell out of unlimited scaling of “paid.” Love to measure investment in owned+earned as a % of paid budget. The really great ones only do owned & earned and set paid to zero. https://t.co/NAMGvX5L3u
— Bill Gurley (@bgurley) Aug 7, 2022
from Twitter https://twitter.com/bgurley
August 07, 2022 at 03:32PM
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