The most underrated, misunderstood, yet powerful book in marketing: Scientific Advertising. Ogilvy said read it 7 times. Halbert called it his bible. Its ideas have generated billions for over 100 years. Here's why it works and how to master it:🧵 https://t.co/pyRCMNKPDy
— Dickie Bush 🚢 (@dickiebush) Dec 5, 2024
from Twitter https://twitter.com/dickiebush
December 05, 2024 at 01:33PM
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